https://www.jamesgrosch.com/blog daily 0.75 2023-08-21 https://www.jamesgrosch.com/blog/how-to-give-creative-feedback monthly 0.5 2022-06-23 https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/1656005370524-JA5JGBQHNFJ6A63S83IL/The+Keys+to+Giving+Effective+Creative+Feedback.png Blog - The Keys to Giving Effective Creative Feedback - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesgrosch.com/blog/how-to-receive-feedback-like-a-creative-professional monthly 0.5 2022-06-23 https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/e48d4d86-c270-4823-8434-e079712cc38e/How+to+Receive+Feedback+Like+a+Creative+Professional.png Blog - How to Receive Feedback Like a Creative Professional - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesgrosch.com/blog/4-tips-to-help-your-presentation-take-flight monthly 0.5 2022-06-23 https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/dd8b2c37-fc1e-4b25-9346-a6c419e58a71/4+Tips+to+Help+Your+Presentation+Take+Flight.png Blog - 4 Tips to Help Your Presentation Take Flight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesgrosch.com/blog/how-to-create-a-killer-content-strategy-for-your-event monthly 0.5 2022-06-23 https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/f1bd50bb-1762-4298-b483-39f22beecfad/Conference-Audience.jpg Blog - How to Create a Killer Content Strategy for Your Event - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesgrosch.com/blog/6-storytelling-strategies-from-a-screenwriter monthly 0.5 2022-06-23 https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/ba6dd7e6-4c4b-4263-96ca-221fe850610f/storytelling-in-branding.jpg Blog - 6 Storytelling Strategies from a Screenwriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesgrosch.com/blog/should-writers-use-ai-tools-like-chatgpt monthly 0.5 2023-03-28 https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/1680024009141-T261OZGJ9KDOEZQ99GP8/Should-Writers-Use-AI-Elevation-Blog.jpg Blog - Should writers use AI tools like ChatGPT? - Make it stand out Midjourney: "A giant computer screen with an AI face towering over a writer at their desk trying to write on their laptop" https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/6731fc71-d1c8-4993-baa8-df4c6a583d83/Elevation_an_artificial_intelligence_wearing_a_dunce_cap.jpg Blog - Should writers use AI tools like ChatGPT? - Make it stand out Midjourney: "An artificial intelligence wearing a dunce cap at a typewriter while sweating" https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/ab664044-faf0-4489-99c0-446c3a6146a2/Elevation_ideas_pouring_out_of_a_writers_head_infinite_pattern__ca54b322-f380-43e8-b02d-1b32d016714b.jpg Blog - Should writers use AI tools like ChatGPT? - Make it stand out Midjourney: "Ideas pouring out of a writer's head, infinite pattern" AI writing is crazy fast I never will be as fast of a writer as an AI. For what they can lack in terms of creativity and contextual awareness, computers are excellent at speed. It took me hours of research, writing, and editing to come up with the human generated portions of this post. I like to think that this is written with more personality and critical thinking, but the first few paragraphs came up within seconds of me typing the prompt. And this summary isn’t too far off from what I’m trying to say: “All in all, I'm cautiously optimistic about the potential for AI-writing tools. I'm excited to see what the future holds, and I'm ready to embrace this technology as a powerful weapon in my writing arsenal.” So writers should use this speed to our advantage. Brainstorming on overdrive So far, my biggest use case for AI writing has been to quickly generate ideas, whether these are topics for articles, branded-content brainstorms, or ideas of points to add to things I’m currently working on. I’ll go about this a couple of different ways. One prompt I’ll use is “Give me 10 ideas for a tweet promoting a blog post with this title: 'Should Writers Use AI tools like ChatGPT?'" These ideas will be good enough to get the ball rolling. It’s also extremely useful in brainstorming different ways of saying something. Many times, I’m looking for a lot of different ways of expressing a theme for a piece, and I will brainstorm as many phrases as possible around that theme. A thesaurus can be helpful, but it’s usually fairly rudimentary, as I’m looking more for related ideas and phrases rather than just synonyms. AI is extremely good for this task. For example, if I was writing with a theme of heat, a thesaurus could give me terms like "hot," "warm," and "scorching," while an AI can provide terms like: "Out of the frying pan and into the fire" "Hotter than the sun on a summer day" "Bringing the fire and turning up the heat" "Heating things up with some sizzle and spice" "Setting the temperature to scorching hot" "Inferno of excitement and energy" I'm not saying that I would use any of these verbatim, but these terms are thought-provoking. A term like "inferno of excitement" is much more evocative than anything I could find in a thesaurus. So AI-generators can help lead to more productive brainstorming sessions. Another tactic is to have the AI write a version of something I’m working on. I try to give it a specific prompt, including my point of view. I can then read through the response and see if there are any ideas or phrases that resonate with me. It’s a way to quickly come up with different angles or points I can make in my writing. For example, when I wrote “Write a paragraph about how using AI-writing tools like ChatGPT can help quickly generate ideas that a writer can use to supplement their work” I got this: “Because ChatGPT is trained on a large corpus of text, it may be able to offer unique perspectives and ideas that the writer may not have thought of on their own. Overall, using AI-writing tools like ChatGPT can be a helpful way to quickly generate ideas and add to a writer's work” Generating an outline or first draft Sometimes the hardest thing to do as a writer is to get started. The blank page can be intimidating, and all of that daunting nothingness can feel like molasses to get through. There are a lot of hacks to get through that initial resistance, and AI writing tools are an incredible tool for getting started writing. Working on a blog entry or a social media post? Within seconds, an AI writing tool can generate a first draft or an outline that’s good enough to help you get started. It’s a powerful way to move past the “bad first draft” mode and more quickly get into a creative flow. Synthesizing and remixing text Another pain point I have when writing is coming up with conclusions. I struggle because I don’t just want to repeat myself, but I also feel like I have already explained the points I need to make. Telling GPT-3 to condense several paragraphs or to say something in a different way is a great tactic for those sorts of writing tasks that can seem tedious or repetitive, or to find clarity in what you’re writing. Getting past writer’s block We all have those things that we hate to write. Whether it’s an introductory email, a cover letter, or the third thing in a list of three, we can get stuck while writing. While some call it writer’s block, it’s really just resistance. It’s something that stops creativity in its tracks. It’s a mental hurdle. AI generated writing can help you jump over those hurdles. When you feel stuck writing, it can be that boost you need to just push through the resistance. Rather than power through and grind out some paragraphs just to keep going, you have an option for quickly generating ideas. And like any idea generation, some may not work, but you may find the sentence or phrase that clicks and helps you to keep going. How Writers Should Use AI-Generated Text https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/b2d15fb0-12c8-4b5a-9030-1dad39dd732d/Elevation_ideas_erupting_out_of_a_writers_mind_while_shes_sitti_00a058b2-ee0a-45ea-875a-f98a0d3d3855.jpg Blog - Should writers use AI tools like ChatGPT? - Make it stand out Midjourney: "Ideas erupting out of a writer's mind while she's sitting at a desk with the help of AI" AI-generators are truly revolutionary tools. They can speed up certain processes like brainstorming and creating first drafts. They can help you get past resistance and mental blocks. But that’s just what they are: tools. They can be used well. And they can be used poorly. Thanks to the popularity of ChatGPT, there is about to be a glut of marketing materials, blog posts, brand briefs, and more that will all sound like they the same about-average writer. Because it’s never been easier to create content, it’s also more important than ever to create quality content that stands out. As with many of these AI tools, the quality of the output depends on the quality of the input. If you tell ChatGPT to write a blog post about branding, you’ll receive something resembling the first few paragraphs. Serviceable, but generic. But if you include a specific point of view and tone in your prompt, you’ll have a much more powerful starting point. Think about it this way: AI-writing tools are like having an assistant. They can speed up your workflow, and take care of the stuff that you really don’t need to worry about. But it’s also like having a high school sophomore as your assistant. They’re great at using tech, but you’ll need to give them some handholding in order to get exactly what you want. As a writer, you can start thinking in terms of delegation. What tasks would you love to delegate and get some help with? What tasks do you absolutely need to take care of yourself? Here are some examples of where I’ve been using AI text tools to boost my productivity: First drafts Blog post outlines Brainstorming and generating ideas Social media captions Calls to action Summaries or Intro Paragraphs Getting unstuck So, should writers use AI text generators? Absolutely. They are profoundly powerful tools, and ignoring them now would be like ignoring personal computers when they first became popular. To paraphrase Steve Jobs, it’s the bicycle for the mind… but with jet-boosters attached. But they are not a replacement for human creativity or a cheat code for creating content. Take the first example. It feels like a very average, forgettable piece of writing. It is very correct about its subject matter, but it’s lacking in several ways. However, this entire blog post wouldn’t exist without ChatGPT’s response. Within seconds, I had a few paragraphs of text that started my wheels turning. 2500+ words later, and here we are. https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/32d433f2-084d-42a0-b2d8-b76ed9ba0c87/Elevation_cute_robot_AI_Writing.jpg Blog - Should writers use AI tools like ChatGPT? - Make it stand out Midjourney: "A cute but stressed out robot typing on a typewriter" At Elevation, I work with several incredibly talented artists. As someone who has always been lacking in that department (I made some deeply mediocre macaroni art back in the day), I envy and admire their ability to create stunning visuals. When AI art tools like DALL-E and Stable Diffusion made their splashy debuts into the popular consciousness last year, it was fascinating to see the conversations that cropped up in the AI Channel in the Elevation Slack. AI art generators both represent an exciting new frontier but also a morally complex terrain. What are the ethics of using an AI-model to emulate artists who didn’t give their consent? What are the ways that AI can speed up workflows? Are the robots coming to take our jobs? With my macaroni-laden art portfolio and a job based around putting words together, I had a feeling of relief that I didn’t really have to worry about this type of problem. Was it a bit smug? Yes. But, surely, there’s no way a robot could replace me! Then ChatGPT came out. Out of curiosity, I gave ChatGPT a prompt to write a concept I had been working on for a client. I was fully expecting to mock the results, similar to images of AI-generated hands. https://www.jamesgrosch.com/blog/5-ways-ai-can-boost-your-branding monthly 0.5 2023-03-28 https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/098c6b1a-6dae-4dc7-a560-176d6540cdd4/Elevation_a_brand_color_palette_for_a_travel_company_midjourney.jpg Blog - 5 Ways AI Can Boost Your Branding - Make it stand out Midjourney prompt: a brand color palette for a travel company with #49B7B2 as the main color. Bright, exciting, modern, and fun https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/260d2045-e786-48bc-9107-b7a57dd48907/Elevation_logo_for_a_travel_company_midjourney_AI.jpg Blog - 5 Ways AI Can Boost Your Branding - Make it stand out Midjourney prompt: logo for a travel company. Bright, exciting, modern, fun, 2D, flat. Even ChatGPT can get in on the fun: https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/53732956-ce0d-4610-8b22-ac0ea8ba2a32/AI-Branding-Guide-Elevation-Creative-Company.jpg Blog - 5 Ways AI Can Boost Your Branding - Make it stand out Generated by Midjourney with prompt "a bright 2D illustration of an AI and a marketer working together in an office space putting sticky notes on a whiteboard" https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/5875fbf4-abe5-49a4-9950-9b36063ff216/Elevation_a_brand_color_palette_for_a_car_company_technology_ad_midjourney_AI.jpg Blog - 5 Ways AI Can Boost Your Branding - Make it stand out Midjourney prompt: a brand color palette for a car company, technology, advanced, modern, futuristic, cool https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/a9221cac-0d81-4aed-aa99-18891d57991f/ChatGPT_Brand_Color_palette_AI.jpg Blog - 5 Ways AI Can Boost Your Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesgrosch.com/blog/mission-statement monthly 0.5 2023-03-29 https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/c313aca3-bb8b-4a4b-a089-aeb8bec0dc56/Guide-to-Brand-Building---Planet-Core.jpg Blog - Mission Mastery: How to write a mission statement that elevates your brand - Make it stand out As we cover in Elevation’s Guide to Brand Building, creating a brand isn’t about picking a good looking logo and catchy tagline. (Not that there’s anything wrong with that). Our philosophy about branding is holistic: it’s about who you are, what you do, and - most importantly - why you do it. Your mission statement is so critical because it expresses the why of your brand. When we approach brand building, we start with the Brand Core - which we define as a combination brand’s mission, vision, purpose, values, and point of view. It’s a set of ideals that every employee and brand ambassador can embrace. It is the reason your brand exists. Whether you know it or not, your brand's core influences everything you do now and provides a roadmap for where you're headed. Creating a great mission statement can be a critical first step into forming a strong brand core. It’s an easily digestible distillation of your brand’s values, vision, purpose, and point of view. More simply put, your mission statement is your brand’s elevator pitch. A great mission statement gives you direction, motivation, and a reminder of why you got into business in the first place. If you want your brand’s core to be as strong as a Hemsworth, read more here. The three elements that make a mission statement successful Mission statements should be simple to understand, which is no simple task. There are many factors that inform your mission statement, from your values to your vision. However, to keep things as concise as possible, we think a great mission statement should include three elements. Benefit: This is the value you provide to your audience or to society at large. Point of View: How do you currently see the world and your place in it? Goals: What do you want to accomplish? What change do you want to see in the world? By combining these three elements, a great mission statement will outline the goals of the brand with a point of view, while defining how the brand will benefit society or its audience. What is a good example of a mission statement? I’ve picked out seven examples of companies that can say “Mission Accomplished” when it comes to their mission statements. These all exemplify the key elements that mission statements need, which I outlined above. Here are some of my favorite mission statements, plus why they are absolutely crushing it. https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/2cb0daf0-8b2e-4369-a1eb-9a8771689873/Patagonia+Mission+Statement.jpg Blog - Mission Mastery: How to write a mission statement that elevates your brand - Make it stand out Patagonia: We’re in business to save our home planet. Why it works so well: While Patagonia is known for making high-quality clothes and gear for outdoor enthusiasts, the true value in the brand lies in the fact that millions of Patagonia fans connect with and extend the brand over a shared sense of purpose to save the planet. This mission statement deftly combines Patagonia’s goals, benefit, and point of view. It provides a greater purpose behind every product they develop, and their mission of “saving our home planet” make their customers feel like they’re contributing to a worthy cause by engaging with the brand. https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/12c8d43f-6bea-4800-922e-410607654b02/Warby+Parker+Mission+Statement.jpg Blog - Mission Mastery: How to write a mission statement that elevates your brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/a151d16f-54e3-40a4-962d-4d874cbc12d5/Mission-Statement---Brand-Core-Exercise-2---Elevation-Guide-to-Brand-Building.jpg Blog - Mission Mastery: How to write a mission statement that elevates your brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/e0daa9e1-d481-43a5-a12a-67bfe21c94c3/How-to-write-a-powerful-mission-statement---Elevation-Creative-Company.jpg Blog - Mission Mastery: How to write a mission statement that elevates your brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/83f2ec02-3e53-436e-8875-8940ddd4987b/LinkedIn+Mission+Statement.jpg Blog - Mission Mastery: How to write a mission statement that elevates your brand - Make it stand out LinkedIn: To connect the world's professionals to make them more productive and successful. Why it works so well: While other social networks transform and bloat with features that may or may not benefit their users, LinkedIn stays true to their purpose through a focused mission statement. LinkedIn is the go-to network for our professional personas. As LinkedIn expands and evolves, their added features are crafted to help professionals in different ways. This dedication on their mission helps shape their product, which in turn provides an easily understandable value to their audience. https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/02c85e7e-18b4-4bd1-8e21-c4238cbd1a3a/Kickstarter+Mission+Statement.jpg Blog - Mission Mastery: How to write a mission statement that elevates your brand - Make it stand out Kickstarter: “To help bring creative projects to life.” Why it works so well: While there are many crowdfunding platforms, Kickstarter has differentiated itself as a major financial resource for creative projects. This has resulted in the creation of countless projects, from board games to major motion pictures. Their mission statement concisely expresses the value they bring to their intended audience of creative individuals who want to see their projects come to life. https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/ef40574f-756f-4eae-8c76-3d0a24dffa23/Ted+Mission+Statement.jpg Blog - Mission Mastery: How to write a mission statement that elevates your brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/d629df14-e2b3-4f50-b220-1ebb1e9655d8/Rivian+Mission+Statement.jpg Blog - Mission Mastery: How to write a mission statement that elevates your brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/8b1c8b79-2ee8-45d1-934b-af6c8b147e0b/Mission-Statement---Brand-Core-Exercise-1---Elevation-Guide-to-Brand-Building.jpg Blog - Mission Mastery: How to write a mission statement that elevates your brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/f0247383-16b1-4060-9b3c-da6916528735/Nike+Mission+Statement.jpg Blog - Mission Mastery: How to write a mission statement that elevates your brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamesgrosch.com/contact daily 0.75 2023-08-22 https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/48cbe9f1-fd0a-4e72-ba9c-a59c8e6259ba/IMG_7359.jpeg https://www.jamesgrosch.com/reel daily 0.75 2022-07-05 https://www.jamesgrosch.com/home daily 1.0 2023-08-22 https://images.squarespace-cdn.com/content/v1/62b11a6091e6fd33716663fd/48cbe9f1-fd0a-4e72-ba9c-a59c8e6259ba/IMG_7359.jpeg Home - James Grosch is a content creator with over 14 years of experience in entertainment, advertising, and digital content. With a background in storytelling, James’ first priority is creating excellent, entertaining work while making his clients’ lives easier. 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